A study on twitter sentiment analysis in Tokyo 2020 Olympic
Senthil Veerasamy and Susobhan Goswami
| Year of publication: |
2023
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|---|---|
| Authors: | Veerasamy, Senthil ; Goswami, Susobhan |
| Published in: |
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83753-418-0. - 2023, p. 233-242
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| Subject: | Tokyo Olympic | sports marketing | electronic word of mouth | Twitter data analysis | sentiments | sports fans | Sportmarketing | Sports marketing | Social Web | Social web | Virales Marketing | Viral marketing | Sportveranstaltung | Sport event | Sport | Sports | Japan | Tokio | Tokyo | Konsumentenverhalten | Consumer behaviour | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1569-37592023000110B015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321522