A survey of undergraduate marketing programs : an empirical analysis of knowledge areas and metaskills
Year of publication: |
2018
|
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Authors: | Finch, David J. ; Nadeau, John ; O'Reilly, Norm |
Published in: |
Journal of education for business. - Washington,DC : Heldref, ISSN 0883-2323, ZDB-ID 633641-3. - Vol. 93.2018, 2, p. 23-32
|
Subject: | Curriculum | knowledge | marketing | metaskills | Wissensmanagement | Knowledge management | Wissen | Knowledge | Lehrplan | Wissenstransfer | Knowledge transfer |
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