A system of promotional models
Year of publication: |
1972
|
---|---|
Authors: | Rao, Ambar G. ; Lilien, Gary |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 19.1972, 2, p. 152-160
|
Subject: | Marktforschung |
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