A systematic literature review of charity sport event sponsorship
| Year of publication: |
2023
|
|---|---|
| Authors: | Fechner, David ; Filo, Kevin ; Reid, Sacha ; Cameron, Robyn |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 5, p. 1454-1476
|
| Subject: | charity | corporate social responsibility | small-scale sport events | Sport sponsorship | systematic literature review | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Corporate Social Responsibility | Corporate social responsibility | Bibliometrie | Bibliometrics | Fundraising | Wohltätigkeit | Charity | Sportmarketing | Sports marketing | Gemeinnützige Organisation | Charitable organization | Event-Marketing | Event marketing |
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Does sponsoring charity sport events improve customer behavioral intention?
Lee, Cheng-jong, (2017)
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Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David, (2022)
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Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close, (2015)
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Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David, (2022)
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Filo, Kevin, (2020)
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Filo, Kevin, (2020)
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