A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness
| Year of publication: |
1994
|
|---|---|
| Authors: | Deshpandé, Rohit ; Stayman, Douglas |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 1, p. 57-64
|