A tale of two cultures : consumer reactance and willingness to book fenced rates
Myungkeun Song, Breffni M. Noone, and Anna S. Mattila
| Year of publication: |
July 2018
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| Authors: | Song, Myungkeun ; Noone, Breffni M. ; Mattila, Anna S. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 57.2018, 6, p. 707-726
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| Subject: | revenue management | rate fences | culture | reactance behavior | willingness to book | Revenue-Management | Revenue management | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287517713722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927122