A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Year of publication: |
March 2016
|
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Authors: | Bartsch, Fabian ; Riefler, Petra ; Diamantopoulos, Adamantios |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 1, p. 82-110
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Subject: | international market segmentation | positive dispositions | foreign countries | globalization | taxonomy | Globalisierung | Globalization | Internationales Marketing | International marketing | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation |
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