A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Fabian Bartsch, Petra Riefler, and Adamantios Diamantopoulos
| Year of publication: |
March 2016
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|---|---|
| Authors: | Bartsch, Fabian ; Riefler, Petra ; Diamantopoulos, Adamantios |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 24.2016, 1, p. 82-110
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| Subject: | international market segmentation | positive dispositions | foreign countries | globalization | taxonomy | Globalisierung | Globalization | Internationales Marketing | International marketing | Welt | World | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.15.0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460098