A template matching technique of personality classification for the study of consumer behavior : case study of Lois the compulsive buyer
Paul J. Albanese
| Year of publication: |
2012
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|---|---|
| Authors: | Albanese, Paul J. |
| Published in: |
Handbook of developments in consumer behaviour. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-244-4. - 2012, p. 361-416
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufsucht | Compulsive buying | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569438