A temporal study of the effects of online opinions : information sources matter
Jianxiong Huang, Wai Fong Boh, and Kim Huat Goh
| Year of publication: |
2017
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| Authors: | Huang, Jianxiong ; Boh, Wai Fong ; Goh, Kim Huat |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 34.2017, 4, p. 1169-1202
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| Subject: | cinematic movies | electronic word-of-mouth | eWoM | movie reviews | movie success | online comments | online reviews | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Online-Marketing | Internet marketing | Film | Social Web | Social web | Online-Handel | Online retailing | Kino | Movie theatre | Konsumentenverhalten | Consumer behaviour | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2017.1394079 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011803445