A theoretical approach to segmenting children's walking behaviour
Lisa Schuster, Krzysztof Kubacki and Sharyn Rundle-Thiele
| Year of publication: |
2015
|
|---|---|
| Authors: | Schuster, Lisa ; Kubacki, Krzysztof ; Rundle-Thiele, Sharyn |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 16.2015, 2, p. 159-171
|
| Subject: | Children | Walking | Theory of planned behaviour | Social marketing | Market segmentation | Kinder | Marktsegmentierung | Social Marketing | Zielgruppe | Target group | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011382795