A theoretical framework for goal-based choice and for prescriptive analysis
Kurt A. Carlson; Chris Janiszewski; Ralph L. Keeney; David H. Krantz; Howard C. Kunreuther ...
| Year of publication: |
2008
|
|---|---|
| Authors: | Carlson, Kurt A. ; Janiszewski, Chris A. ; Keeney, Ralph L. ; Krantz, David H. ; Kunreuther, Howard |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 241-254
|
| Subject: | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidungstheorie | Decision theory | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003774308