A Theoretical-Systemic Evaluation of Disjunctive Texts in Print Advertisements

This study examined the disjunctive styles of the print media in the Nigerian advertising world. To demonstrate the kind of their fragmentations, the researcher utilised ads from beverages, banks, books, and institutions, harvested from The Punch newspaper, billboards, and textbooks as data. The analysis of the splintered textual constitutions was based on the Hallidayan theoretical dais of the nominal group. The interpretative instrument permitted the recapitulation of the textual compositions into computational entities. Thus, the statistics revealed that advertising experts interact smoothly with the nominal group than any of the English structural components, fundamentally has to do with Thing, as the core device of communication. The fraternisation of the advertisers with the nominal group might be a deliberate strategy to promote an article, or to save time and space in their quest to persuade recipients. The analyst observed that advertising professionals seem not concern with the verbal group; publicists are rather interested in pungent structures capable of stimulating consumers to read their messages. Significantly, punctuated communicative facilities create a lasting impression in consumers’ subconscious and emotional feelings. Therefore, the study acknowledged that meaning potential generation is not only peculiar to the clause; rather disjunctive linguistic components also disseminate semantic implications