A theory of marketing's contribution to customers' perceived value
Shekhar Misra, Kiran Pedada, Ashish Sinha
| Year of publication: |
2022
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|---|---|
| Authors: | Misra, Shekhar ; Pedada, Kiran ; Sinha, Ashish |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 2, p. 219-240
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| Subject: | Value creation | value appropriation | marketing function | perceived value | marketing theory | marketing strategy | Kundenwert | Customer value | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643221118152 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581506