A ticket for your thoughts : method for predicting content recall and sales using neural similarity of moviegoers
Samuel B. Barnett, Moran Cerf
| Year of publication: |
June 2017
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|---|---|
| Authors: | Barnett, Samuel B. ; Cerf, Moran |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 1, p. 160-181
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| Subject: | cognitive neuroscience | consumer memory | neural similarity | field experiments | electroencephalography (EEG) | cross-brain correlation (CBC) | Kognition | Cognition | Neurowissenschaften | Neuroscience | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Experiment | Feldforschung | Field research | Prognoseverfahren | Forecasting model | Neuroökonomie | Neuroeconomics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763945