A topic-based segmentation model for identifying segment-level drivers of star ratings from unstructured text reviews
Sunghoon Kim, Sanghak Lee, and Robert McCulloch
| Year of publication: |
2024
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|---|---|
| Authors: | Kim, Sunghoon ; Lee, Sanghak ; McCulloch, Robert E. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 6, p. 1132-1151
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| Subject: | model-based segmentation | group variable selection | unstructured text reviews | latent class regression | Bayesian analysis | topic-based model | Bayes-Statistik | Bayesian inference | Theorie | Theory | Marktsegmentierung | Market segmentation | Regressionsanalyse | Regression analysis | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437241246752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168643