A transaction cost explanation of vertical control in international markets
Year of publication: |
1989
|
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Authors: | Klein, Saul |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 17.1989, 3, p. 253-260
|
Subject: | Vertriebsweg | Distribution channel | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Kanada | Canada | 1985 |
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