Type of publication: Article
Notes:
DOI:10.1057/bm.2009.24
Worthington, Steve, Russell-Bennett, Rebekah, & Hartel, Charmine E. J. (2009) A tri-dimensional approach for auditing brand loyalty. Journal of Brand Management, 17(4), pp. 243-253.
QUT Business School; School of Advertising, Marketing and Public Relations
Source:
BASE