A turn of the tables : psychological contracts and word of mouth about sharing economy platforms when consumers get reviewed
Year of publication: |
2023
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Authors: | Rifkin, Laura Schrier ; Kirk, Colleen P. ; Corus, Canan |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 50.2023, 2, p. 382-404
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Subject: | sharing economy | reputation systems | platform intermediation | psychological contract | negative word of mouth | reviews | Virales Marketing | Viral marketing | Implizite Kontrakte | Implicit contracts | Share Economy | Sharing economy | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Reputation | Vertrauen | Confidence |
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