A two-step synthetic control approach for estimating causal effects of marketing events
Kathleen T. Li, Venkatesh Shankar
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Kathleen T. ; Shankar, Venkatesh |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 6, p. 3734-3747
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| Subject: | causal inference | public policy | treatment effects | marketing | quasiexperiment | synthetic control | Kausalanalyse | Causality analysis | Wirkungsanalyse | Impact assessment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551983