A typology framework of loyalty reward programs
Yuheng Cao, Aaron Luntala Nsakanda, and Inder Jit Singh Mann
| Year of publication: |
2010
|
|---|---|
| Authors: | Cao, Yuheng ; Nsakanda, Aaron Luntala ; Mann, Inder Jit Singh |
| Published in: |
E-business technology and strategy : international conference, CETS 2010, Ottawa, Canada, September 29 - 30, 2010 ; proceedings. - Berlin : Springer, ISBN 3-642-16396-3. - 2010, p. 159-170
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668047