A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Year of publication: |
2018
|
---|---|
Authors: | Steiner, Michael ; Meißner, Martin |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 2, p. 3-25
|
Subject: | Preference Measurement | Conjoint Analysis | Discrete Choice | Attribute Set | Market Simulation | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Diskrete Entscheidung | Discrete choice | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
-
Paetz, Friederike, (2019)
-
Hahn, Christian, (1997)
-
Measuring consumer preferences using conjoint poker
Toubia, Olivier, (2012)
- More ...
-
Components of attentional effort for repeated tasks
Musalem, Andres, (2020)
-
Zanger, Vera, (2022)
-
The benefits of computer-based brand concept mapping
Meißner, Martin, (2015)
- More ...