A user's guide to the galaxy of conjoint analysis and compositional preference measurement
by Michael Steiner and Martin Meißner
| Year of publication: |
2018
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|---|---|
| Authors: | Steiner, Michael ; Meißner, Martin |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 2, p. 3-25
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| Subject: | Preference Measurement | Conjoint Analysis | Discrete Choice | Attribute Set | Market Simulation | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Präferenztheorie | Theory of preferences | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873924