A value perspective on relationship portfolios
Daniela Corsaro; Renato Fiocca; Stephan C. Henneberg; Annalisa Tunisini
| Year of publication: |
2013
|
|---|---|
| Authors: | Corsaro, Daniela ; Fiocca, Renato ; Henneberg, Stephan ; Tunisini, Annalisa |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 275-302
|
| Subject: | business interaction | business management | relationship portfolio | relationship value | network | Lieferantenmanagement | Supplier relationship management | Portfolio-Management | Portfolio selection | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790658