A viral branching model for predicting the spread of electronic word of mouth
Ralf van der Lans; Gerrit van Bruggen; Jehoshua Eliashberg; Berend Wierenga
| Year of publication: |
2010
|
|---|---|
| Authors: | Lans, Ralf van der ; Bruggen, Gerrit van ; Eliashberg, Jehoshua ; Wierenga, Berend |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 2, p. 348-365
|
| Subject: | Schneidwaren | Cutlery | Einzelhandel | Retail trade | Wettbewerb | Competition | Vertriebsweg | Distribution channel | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003969800