A visitor-based brand equity perspective : the case of a public festival
Aikaterini Manthiou, Juhee Kang and Thomas Schrier
| Year of publication: |
2014
|
|---|---|
| Authors: | Manthiou, Aikaterini ; Kang, Juhee ; Schrier, Thomas |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 69.2014, 4, p. 264-283
|
| Subject: | Brand image | Festivals | Brand awareness | Brand loyalty | Brand quality | Visitor-based brand equity | Markenimage | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Großveranstaltung | Big event | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markentreue | Tourismusmarketing | Tourism marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479562