A visual context-based market analysis of mobile application services
Jieun Kim (Department of Industrial Engineering, Seoul National University, Seoul, Republic of Korea), Sungjoo Lee (Department of Industrial and Information Systems Engineering, Ajou University, Suwon, Republic of Korea), and Yongtae Park (Department of Industrial Engineering, Seoul National University, Seoul, Republic of Korea)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kim, Jieun ; Lee, Sungjoo ; Park, Yongtae |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 54.2016, 9, p. 2106-2132
|
| Subject: | App store | Context of use | Proactive market orientation | Service map | User-centric | Visual intelligence | Mobile Anwendung | Mobile application | Marketingmanagement | Marketing management | Visualisierung | Visualization | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Anwendungssoftware | Application software |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-09-2014-0567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551513