A Web-Based Methodology to Explore Shoppers' Preferences for Online Brands in the UK
| Year of publication: |
2006-07
|
|---|---|
| Authors: | Reynolds, Jonathan ; Wilson-Jeanselme, Muriel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Reynolds, Jonathan and Wilson-Jeanselme, Muriel (2006) A Web-Based Methodology to Explore Shoppers' Preferences for Online Brands in the UK. In: European Institute for Retail and Service Studies: Recent Advances in Retail and Service Science, Budapest. |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011427287