Abandonment issues : why consumers abandon online shopping carts
Pemika Rochanapon, Michelle Stankovic, Matthew Barber, Billy Sung, Sean Lee
| Year of publication: |
2021
|
|---|---|
| Authors: | Rochanapon, Pemika ; Stankovic, Michelle ; Barber, Matthew ; Sung, Billy ; Lee, Sean |
| Published in: |
Developing digital marketing : relationship perspectives. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-349-9. - 2021, p. 19-39
|
| Subject: | Shopping cart abandonment | online shopping | OSCA | online consumer behaviour | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-348-220211002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012585563