Absatzkanalstrategien für Automobilhersteller im Electronic Commerce
vorgelegt von Henrik Dreier
| Year of publication: |
[ca. 1999]
|
|---|---|
| Authors: | Dreier, Henrik |
| Subject: | Kfz-Industrie | Automotive industry | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Mobile Marketing | Mobile marketing | Internet | Transaktionskosten | Transaction costs | Theorie | Theory | Deutschland | Germany | Kraftfahrzeugindustrie | Distributionspolitik | Absatzweg |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 251 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | Siegen, Univ.-Gesamthochsch., Diss., 1999 |
| Classification: | Marketing ; Produzierendes Gewerbe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001406314