Extent:
XXVIII, 435 S.
Ill., graph. Darst.
210 mm x 148 mm
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Dissertation ; Thesis
Language: German
Thesis:
Zugl.: Bremen, Univ., Diss., 2007
ISBN: 978-3-8350-0938-7 ; 3835009389
Classification: Marketing
Source: