Abschied vom Marketing : Interfusion statt Marketing
Gerd Gerken
| Year of publication: |
1990
|
|---|---|
| Authors: | Gerken, Gerd |
| Publisher: |
Düsseldorf : Econ-Verl. |
| Subject: | Management | Marketing | Marketingmanagement | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 423 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-430-13169-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000023782