Accelerating structured consumer-driven package design
Alex Gofman and Howard R. Moskowitz; Tõnis Mets
| Year of publication: |
2010
|
|---|---|
| Authors: | Gofman, Alex ; Moskowitz, Howard R. ; Mets, Tõnis |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 157-168
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Haarkosmetik | Hair care product | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987446