Acceptance of corporate blogs by internet users
Nils Koenig
| Year of publication: |
2014
|
|---|---|
| Authors: | Koenig, Nils |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 17.2014, 2, p. 114-137
|
| Subject: | corporte blog | social media | technology acceptance model | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Web 2.0-Technologien | Web 2.0 technologies | Internet | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383357