Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Ranjan B. Kini, Kartikeya Bolar, T.M. Rofin, Sayan Mukherjee, and Soumyajit Bhattacharjee
| Year of publication: |
2024
|
|---|---|
| Authors: | Kini, Ranjan B. ; Bolar, Kartikeya ; Ali, Rofin Thirunelvelikaran Mohammed ; Mukherjee, Sayan ; Bhattacharjee, Soumyajit |
| Published in: |
Information systems management. - London [u.a.] : Taylor & Francis, ISSN 1934-8703, ZDB-ID 2069986-4. - Vol. 41.2024, 2, p. 132-150
|
| Subject: | Linear Regression | location-based Advertising | mobile Commerce | one-way ANOVA | simulated Situations | stimuli-Organism-Response (S-O-R) model | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Theorie | Theory | Simulation | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10580530.2023.2214843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514668