Access-Marketing : mit technologiegesteuertem Marketing Kunden überall und jederzeit erreichen
Regis McKenna
| Alternative title: | Total Access <dt.> |
|---|---|
| Year of publication: |
2003 ; 1. Aufl.
|
| Authors: | McKenna, Regis |
| Publisher: |
[Weinheim] : Wiley-VCH |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Unternehmen | Informationstechnik | Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 238 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| ISBN: | 3-527-50037-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001696181