Accommodation eWOM in the sharing economy : automated text comparisons from a large sample
| Year of publication: |
2021
|
|---|---|
| Authors: | Pitt, Christine ; Plangger, Kirk ; Eriksson, Theresa |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 30.2021, 2, p. 258-275
|
| Subject: | amateur service providers | automated text analysis | Customer rating inflation | customer reviews | sharing economy | Share Economy | Sharing economy | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Automatisierung | Automation | Virales Marketing | Viral marketing |
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