Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Year of publication: |
2023
|
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Authors: | Neeb, Hans-Peter |
Publisher: |
2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer |
Subject: | Customer management book | B2B sales | Key Account Management | Distribution | Increase sales | Account Management | Generate added value in sales | Analyze customers | Account Journey | Win Loss Analysis | Generate customer value | Kundenwert | Customer value | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Kundengruppenmanagement | Business-to-Business-Marketing |
Extent: | 1 Online-Ressource (XV, 139 p. 97 illus., 79 illus. in color.) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-658-40450-5 ; 978-3-658-40449-9 ; 978-3-658-40451-2 |
Other identifiers: | 10.1007/978-3-658-40450-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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