Accountability beyond profitability : understanding the impact of marketing actions on environmental and social performance
Amalesh Sharma, Sourav Bikash Borah, Anirban Adhikary and Tanjum Haque
| Year of publication: |
2021
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|---|---|
| Authors: | Sharma, Amalesh ; Borah, Sourav Bikash ; Adhikary, Anirban ; Haque, Tanjum |
| Published in: |
Marketing accountability for marketing and non-marketing outcomes. - Bingley, UK : Emerald Publishing, ISBN 978-1-83867-564-6. - 2021, p. 193-232
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| Subject: | Marketing actions | social performance | environmental performance | sustainability | sustainability measurement and corporate social responsibility performance | Corporate Social Responsibility | Corporate social responsibility | Nachhaltige Entwicklung | Sustainable development | Performance-Messung | Performance measurement | Umweltmanagement | Environmental management | Unternehmenserfolg | Firm performance | Nachhaltigkeitsbericht | Sustainability reporting | Nachhaltigkeit | Sustainability | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520210000018008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012654098