Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
Cinzia Bianchi & Ruggero Ragonese
| Year of publication: |
2023
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|---|---|
| Authors: | Bianchi, Cinzia ; Ragonese, Ruggero |
| Published in: |
Advances in brand semiotics & discourse analysis. - Wilmington, Delaware : Vernon Press, ISBN 978-1-64889-591-3. - 2023, p. 33-48
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| Subject: | semiotics | textuality | narrativity | digital storytelling | digital branding | Narrative Methode | Narrative method | Markenführung | Brand management | Semiotik | Semiotics | Digitalisierung | Digitization | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015066346