Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Jonas Schmidt, Tammo H.A. Bijmolt
| Year of publication: |
2020
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| Authors: | Schmidt, Jonas ; Bijmolt, Tammo H. A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 499-518
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| Subject: | Willingness to pay | Reservation price | Pricing | Conjoint analysis | Measurement accuracy | Hypothetical bias | Meta-analysis | Response ratio | Stochastically dependent effect sizes | Zahlungsbereitschaftsanalyse | Meta-Analyse | Conjoint-Analyse | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Systematischer Fehler | Bias | Experiment | Messung | Measurement | Konsumgüter | Consumer goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00666-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290969