Achieving customer satisfaction, loyalty, and retention through strategic alignment
Michael D. Johnson
| Year of publication: |
1997
|
|---|---|
| Authors: | Johnson, Michael D. |
| Published in: |
Customer retention in the automotive industry : quality, satisfaction and loyalty. - Wiesbaden : Gabler, ISBN 3-409-12237-0. - 1997, p. 117-139
|
| Subject: | Kfz-Markt | Automotive market | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Wettbewerb | Competition | Strategie | Strategy | Beziehungsmarketing | Relationship marketing | Schätzung | Estimation | USA | United States |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001299163