Achieving Growth in the Luxury Market - Catering to an affluent and most discriminating clientele, Leading Hotels of the World had grown to penetrate the luxury hotel market almost every-where in the world. Further growth, CEO Paul McManus realized, might dilute its brand. In effect, the firm had to expand its bottom line by forming partnerships and leveraging its well-known brand name into new ...
|Year of Publication:||
|Contributors:||Maresco, Peter A.; Lyons, Bridget|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
|More options (other):|
|Description not available.|
Saved in bookmark lists
Similar items by author
Dangerous hoops : a forensic marketing action adventure
By: Crumbley, D. Larry Published: (2011)
Journey to Destination 2005
By: Gumbus, Andra Published: (2002)
Pitney Bowes Calls for New Metrics - This global provider of integrated mail and document management solutions developed a balanced scorecard that enabled access to 55 key metrics and the closing stock price and news about the company. It was organized by five objectives: Business results, competitiveness, quality, employees, and carriers.
By: Green, Mark Published: (2002)