Achieving Growth in the Luxury Market - Catering to an affluent and most discriminating clientele, Leading Hotels of the World had grown to penetrate the luxury hotel market almost every-where in the world. Further growth, CEO Paul McManus realized, might dilute its brand. In effect, the firm had to expand its bottom line by forming partnerships and leveraging its well-known brand name into new ...
|Year of Publication:||
|Contributors:||Maresco, Peter A.; Lyons, Bridget|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
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