Achieving Growth in the Luxury Market - Catering to an affluent and most discriminating clientele, Leading Hotels of the World had grown to penetrate the luxury hotel market almost every-where in the world. Further growth, CEO Paul McManus realized, might dilute its brand. In effect, the firm had to expand its bottom line by forming partnerships and leveraging its well-known brand name into new ...
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|Authors:||Maresco, Peter A. ; Lyons, Bridget|
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 86.2005, 11, p. 46-53
Crumbley, D. Larry, (2011)
Gumbus, Andra, (2003)
Now Unilever HPC-NA Sold Its Employees on the Balanced Scorecard - The maker of Q-Tips, Dove, and Pond's introduced its balanced scorecard to employees through print, verbal, and electronic means. Answering the inevitable question, "What does it mean to me?", the company linked employees' personal objectives to the BSC and to Unilever's overall objectives.
Lyons, Bridget, (2004)
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