Achieving planned innovation : a proven system for creating successful new products and services
Frank R. Bacon ; Thomas W. Butler
| Year of publication: |
1998 ; Rev. ed.
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| Authors: | Bacon, Frank R. ; Butler, Thomas W. |
| Publisher: |
New York, NY [u.a.] : Free Press |
| Subject: | Produktinnovation | Innovationsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 160 S. : graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Ausg. u.d.T.: Bacon, Frank R.: Planned innovation |
| ISBN: | 0-684-83990-3 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004366992