Achieving university libraries user loyalty through user satisfaction : the role of service quality
Kojo Kakra Twum, Matilda Adams, Stephen Budu and Rosina Akuokor Anati Budu
| Year of publication: |
2022
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|---|---|
| Authors: | Twum, Kojo Kakra ; Adams, Matilda ; Budu, Stephen ; Budu, Rosina Akuokor Anati |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 1, p. 54-72
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| Subject: | Ghana | LibQUAL | University library service quality | user loyalty | user satisfaction | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Wissenschaftliche Bibliothek | Academic library | Konsumentenverhalten | Consumer behaviour | Bibliothek | Library |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2020.1825030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277219