Acquiring and retaining customers in UK banks : an exploratory study
Jillian Dawes Farquhar; Tracy Panther
| Year of publication: |
2008
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|---|---|
| Authors: | Farquhar, Jillian Dawes ; Panther, Tracy |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 1, p. 9-21
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| Subject: | Bankmarketing | Bank marketing | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597007