Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Year of publication: |
2014
|
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Authors: | Eisingerich, Andreas B ; Auh, Seigyoung ; Merlo, Omar |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 1, p. 40-53
|
Subject: | customer participation | word of mouth | customer voluntary performance | customer satisfaction | relationship marketing | firm sales | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management |
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