Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Year of publication: |
2014
|
---|---|
Authors: | Parris, Denise L. ; Troilo, Michael L. ; Bouchet, Adrien ; Welty Peachey, Jon |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 4, p. 530-545
|
Subject: | Female athletes | Entrepreneurs | Branding | Sponsorship | Action sports | Niederlande | Netherlands | Sponsoring | Sport | Sports | Sportler | Athletes | Markenführung | Brand management | Sportmarketing | Sports marketing | Entrepreneurship | Entrepreneurship approach | Unternehmer | Frauen | Women |
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