Actions are more than just words : relationships between word-of-mouth, personal interaction, and product attachment
Woo Bin Kim, Changju Kim, I. Go, Reo Fukuda, Marina Imai
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Woo Bin ; Kim, Changju ; Go, I. ; Fukuda, Reo ; Imai, Marina |
| Subject: | Actual purchases behavior | Frontline employees' personal interaction | Global product attachment | Shopping mall | Word-of-mouth (WOM) | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Einkaufszentrum | Shopping center |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103994 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117898