Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Taylor Jing Wen, Eunice Kim, Linwan Wu and Naa Amponsah Dodoo
| Year of publication: |
2020
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|---|---|
| Authors: | Wen, Taylor Jing ; Kim, Eunice ; Wu, Linwan ; Dodoo, Naa Amponsah |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 1, p. 74-93
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| Subject: | cognitive load | disclosure language | Native advertising | perceived manipulativeness | persuasion knowledge | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Kognition | Cognition | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1585649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200473