Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Year of publication: |
2022
|
---|---|
Authors: | Patwardhan, Padmini ; Kerr, Gayle ; Patwardhan, Hemant ; Kelly, Louise ; Habib, Sabrina ; Mortimer, Kathleen ; Laurie, Sally |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 2, p. 223-239
|
Subject: | Werbewirtschaft | Advertising industry | Personalführung | Leadership | Australien | Australia | Großbritannien | United Kingdom | USA | United States |
-
Reality bites : managing identity ambiguity in an advertising agency
Rounds, Heather, (2017)
-
Brunetto, Yvonne, (2020)
-
Vries, Leonard de, (1968)
- More ...
-
Managing change and finding identity : a grounded analysis of advertising agency leadership
Patwardhan, Padmini, (2019)
-
Insights on Account Planning: A View from the Indian Ad Industry
Patwardhan, Padmini, (2009)
-
Diffusion of account planning in Indian ad agencies: An organisational perspective
Patwardhan, Padmini, (2011)
- More ...