Ad avoidance in the digital context : a systematic literature review and research agenda
Fatih Çelik, Mehmet Safa Çam, Mehmet Ali Koseoglu
| Year of publication: |
2023
|
|---|---|
| Authors: | Çelik, Fatih ; Çam, Mehmet Safa ; Köseoglu, Mehmet Ali |
| Subject: | ad avoidance | digital advertising | framework-based review | research agenda | systematic literature review | TCCM framework | Bibliometrie | Bibliometrics | Digitalisierung | Digitization | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427250